every firm in D.C. will tell you they’re the best.

So why choose potomac public affairs?

our award-winning team. our experience at the highest levels. our campaign work. our media relations. our proven track record. our policy victories. but more than anything: our innovative spirit that always pushes us to be better.

We’ve been in your shoes. We’ve hired countless communications, public affairs, marketing and brand firms. And while some were better than others, none of them really “clicked” as true partners — getting to know our team, understanding what drives our organization, and thinking strategically about how to achieve our goals.

Too often, firms resort to tactics over strategy. Instead of being outcomes-driven, the tactic becomes the product. But sooner or later, you realize that press releases, tweets or blog posts will only get you so far if you don’t have a strong brand strategy backing you up.

It may take more work in the beginning, but being grounded in a brand strategy is not only more effective — it will save you a lot of time and effort in the long run. Learn how Potomac Public Affairs can build a platform that will take your communications to the next level.